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2012年，跨境B2C電子商務(wù)達(dá)到了3000億美元，全球電子商務(wù)也達(dá)到了1.1萬億美元，得益于移動(dòng)互聯(lián)，消費(fèi)者通過移動(dòng)設(shè)備就能輕松支付。互聯(lián)網(wǎng)覆蓋率正在發(fā)展中國家和新興市場不斷上升。在線零售商允許消費(fèi)者不用出遠(yuǎn)門就可以購物。交通堵塞或去實(shí)體店的時(shí)間都可以省了，因?yàn)橘I家通過虛擬市場就可以進(jìn)行比價(jià)，搜索心儀的商品，在社交媒體上分享評價(jià)，最終選擇購買只需輕輕鼠標(biāo)一點(diǎn)。
相較于國內(nèi)的電子商務(wù)，跨境電子商務(wù)更加的復(fù)雜和具有挑戰(zhàn)性。但是一旦主要條件滿足了，擴(kuò)展到新興市場的商機(jī)就是值得投資的。
思科的IBSG（互聯(lián)網(wǎng)業(yè)務(wù)解決方案事業(yè)部）估計(jì)，一個(gè)價(jià)值500億美元的電子商戶擴(kuò)展到11個(gè)國家可以帶來70億美元的收入增加，五年之內(nèi)，增長率可以從17%增長到31%。
目前，國際管控法規(guī)十分復(fù)雜，依附于承諾和物流的現(xiàn)狀都是發(fā)展面臨的挑戰(zhàn)。在新興市場找到一個(gè)固定的物流和運(yùn)送伙伴，并不是一件容易的事，并且有時(shí)文化的差異也影響著顧客的行為。需要對這些差異作進(jìn)一步分析和闡述，網(wǎng)站也需要支持多語種，同時(shí)支持多種支付方式，支持多種幣種，這樣才能滿足網(wǎng)購者需求，方便他們下訂單。
由于各個(gè)地區(qū)的互聯(lián)網(wǎng)滲透率、銀行的滲透率以及手機(jī)的滲透率各不相同，全球電子商務(wù)格局也呈現(xiàn)出很大的差異。進(jìn)一步說，不同的體系和一套復(fù)雜的參數(shù)對一個(gè)國家的電子商務(wù)有很大影響。影響市場敏捷度的指標(biāo)通常由市場的操作性和策略性來決定。
顧客總體滿意度的提升，也觸發(fā)了銷售量的進(jìn)一步提升。除了信用卡支付，提供一些移動(dòng)支付的方法也更能吸引用戶。一些關(guān)鍵性的驅(qū)動(dòng)因素，如有競爭力的價(jià)格，共享地理邊界或者共享同一種語言，都會(huì)促進(jìn)一國的電子商務(wù)向跨境電子商務(wù)發(fā)展，在數(shù)字高速公路上，地理邊界慢慢被模糊，電商正迎來令人激動(dòng)的發(fā)展機(jī)遇。
E-commerce is like the phoenix of the rebirth from the global economic crisis, because net citizens can compare the prices and selec the most favorite products in the virtual world, review and share their experiences on social platforms, and can make orders just by gentle click. We believe that the e-commerce will undeniably become one of the most profitable models.
In 2012, trading volume of the cross-border B2C e-commerce reached $ 300 billion, and trading volume of the global e-commerce reached $ 1.1 trillion. Due to the mobile Internet, consumers can easily pay via mobile devices. Internet penetration is rising in developing countries and emerging markets. online retailers allow consumers to shop without taking a trip. The time of traffic jams or go to the store can be saved , because the buyer can compare prices and search favorite products through a virtual market, they can share evaluation on social media, they can buy with just a mouse click .
Compared with the domestic e-commerce, cross-border e-commerce is more complex and challenging. But once the main conditions are met , and it is deserving to extend business in emerging markets.
Cisco IBSG(Internet Business Solutions Group)estimates, if an electronics company whose value is $ 50 billion expands to 11 countries,its revenue could increase $ 7 billion. Within five years , the growth rate can be increased from 17 percent to 31 percent.
As the Internet penetration, the bank penetration and mobile phone penetration in various regions are different, the pattern of global e-commerce is also of difference . Furtherly speaking, different systems and a complex set of parameters have great impact on a country's e-commerce . The market agility indicators are usually determined by the market operation and strategy.
At present , the international control regulations are complex , e-commerce dependent on the promise and logistics is faced with the development challenges. It is not easy to find a fixed logistics and delivery partners in emerging markets, and sometimes cultural differences also affect customers’ behavior. These differences need to be further analyzed and elaborated , the site also needs to support multiple languages, multiple payment methods and multiple currencies so as to meet the needs of online shoppers and facilitate their orders.
With the enhancement of the customer satisfaction, sale volum also increases. In addition to credit card payments, mobile payments can also draw users’ attention. Some key drivers such as competitive price, sharing raphic boundaries or sharing same language will lead e-commerce of one country to cross-border e-commerce. In the digital highway, geographic boundaries are slowly blurred, e-commerce businessmen are faced with exciting development opportunities.
