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根據中國消費者跨境網購頻率指數,在本報告所持續關注的10個樣本國家/地區中,美國仍然穩居中國最大的跨境網購進口國地位。2014年,中國消費者對美國跨境網購頻率指數達到1854,這意味著中國網民在美國電商的購買次數約為10個樣本國家/地區平均水平的18倍。英國是中國消費者跨境網購的第二大目標國,交易頻率指數為433。
對中國而言,美國同樣是中國最主要的跨境網購出口國,英國和加拿大是另外兩個中國跨境網上銷售的對象國。上述國家對中國的跨境電子商務出口交易頻率指數較高可能與當地華人華僑數量較多有關。
跨境電子商務交易強度指數反映的是中國與目標國家/地區單筆消費金額的相對大小。《報告》顯示,中國居民雖然從美國電商跨境購物的次數最多,但就單筆交易的金額而言,2014年最高的三個國家分別是澳大利亞、法國和英國。
另外,《報告》還指出,中國跨境電子商務進出口市場具有明顯的季節性特征。進口方面,高峰期出現在年末,因為美國的感恩節、黑色星期五和網絡星期一等購物旺季;最主要進口商品是教育類,增長率最高的則是服裝類,其次是休閑產品。（中國進出口網）
On July 28, Xinhua News Agency "Economic Information Daily" (the "Xinhua EID") and Visa in Beijing jointly issued the "China’s cross-border annual consumption index report (2015)" (the "" Report ""). "Report" noted that in 2014 the United States ranked first in terms of transaction times with China at the cross-border online shopping. On single transaction amount, in 2014 Mainland Chinese consumers shopped at the foreign e-commerce website, the top three countries / regions are Australia, France and the UK.
According to Chinese consumers cross-border online shopping frequency index, in 10 sample countries / region in this report , the United States is still China's largest importer of cross-border online shopping. In 2014, the cross-border online shopping frequency index of Chinese consumers to the United States reached 1854, which means that the number of Chinese Internet users shopping in the United States’ online shop is about 18 times of the average level of 10 sample countries / regions. Britain is the second largest target country of Chinese consumers cross-border online shopping, transaction frequency index reaching 433.
For China, the United States also is China's leading cross-border online shopping exporter, the United Kingdom and Canada are two target countries of Chinese cross-border online sales. These countries to China's cross-border e-commerce export transaction frequency index is higher, which may be related to the larger number of local Chinese community .
Cross-border e-commerce transaction strength index reflects the relative size of single spending amount between China and the target countries / regions. "Report" shows that Chinese residents buy products from the United States’ online shop most often, but in terms of the amount of a single transaction, the top three countries in 2014 were Australia, France and the UK.
In addition, the "Report" also points out that China's import and export of cross-border e-commerce market has obvious seasonal characteristics. For import, the peak appears at the end of the year, because of the US Thanksgiving, Black Friday and Cyber Monday and other shopping season; the main import commodities are educational products, products growing fastest is clothing, followed by leisure products.
