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作為韓國知名的平民美食品牌,樂伯部隊鍋餐飲企業(yè)近日宣布,其在中國的首家品牌旗艦店落戶上海。
主打“休閑韓餐”的樂伯部隊鍋成立于1987年,目前已在全球擁有900多家門店,并在本土市場創(chuàng)下每秒鐘賣出一份的銷售業(yè)績。
2014年,這一品牌進入中國,短短半年時間已開設了9家門店,5年內(nèi)其在華門店總數(shù)計劃達到400家。
事實上,還有不少海外品牌和樂伯部隊鍋一樣看好中國餐飲市場的前景。
本月,百盛商業(yè)集團旗下餐飲品牌獅騰也與Johnny Rockets等四大餐飲品牌簽約,以獨家品牌戰(zhàn)略合作商的身份將其引入中國市場。
海外餐飲品牌矚目中國市場,與后者龐大的規(guī)模和良好的發(fā)展前景密切相關(guān)。統(tǒng)計顯示,2014年中國餐飲市場總收入達到2.79萬億元,終結(jié)連續(xù)三年下滑的頹勢,較上年實現(xiàn)近一成增幅。
中國烹飪協(xié)會會長姜俊賢表示,當 前中國經(jīng)濟正處于從投資型驅(qū)動向消費型驅(qū)動轉(zhuǎn)型的“換擋期”,第三產(chǎn)業(yè)占比不斷提升,城市化規(guī)模和質(zhì)量穩(wěn)步推進,令餐飲企業(yè)充滿發(fā)展?jié)摿蜋C會。（中國進出口網(wǎng)）
Chinese people's love for food creates a consumer market of nearly 2.8 trillion yuan. Due to this tremendous opportunity in China's food and beverage market, many overseas brands speed up the pace in Chinese market layout.
As a well-known Korean civilians gourmet brand, Le Bo troops pot catering enterprise, today announced its first flagship store opened in Shanghai China.
"Leisure Korean food" Le Bo troops pot company was founded in 1987, now it has more than 900 stores worldwide and sells one option every one second in the local market. In 2014, the brand entered into China, opening nine stores during six months, planning to open 400 stores in five years.
In fact, there are many foreign brands like Le Bo troops pot company who are optimistic about the prospects of China's catering market.
This month, in the capacity of the exclusive brand’s strategic partner, Parkson Retail Group's food and beverage brands lion Teng signed an agreement with other four major food brands including Johnny Rockets, which would be introduced into Chinese market.
Overseas restaurant brands enter Chinese market, which is closely related to the large size and good prospects for development. Statistics show that in 2014 China's total food and beverage market revenue reached 2.79 trillion yuan, ending the trend of continuous decline for three years, and achieved an increase of 10 percent.
President of the China Cuisine Association Jiang Junxian said, at present, Chinese economy is in the transformation from an investment-driven type to a consumption-driven type, the share of the tertiary industry is continuously rising, the size and quality of urbanization is steadily promoted, giving more development potential and opportunities to catering enterprises.
