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以美為鑒:當下美國正流行的27個新興商業模式(三)

27 Emerging Business Models Popular in US

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核心提示:在美國,有2300萬家小企業,每個月還會新增54.3萬家小企業。所以,如果想要脫穎而出,并取得成功,不僅需要一個獨一無二的價值主張,還要有多元化的收入流,以及充足、強大的創造能力。其中有17家獨特的公司,他們的商業模式已經得到了市場的驗證,這些公司的產品范圍很廣,從零售App應用,到時尚新貴,當然,這些公司也正在重新思索他們的收入模式,并且不斷為交易雙方創造令人信服的價值
11. Oyster

成立時間:2013年

公式創始人:Eric Stromberg, Andrew Brown, Willem Van Lancker

創新視角:電子書,搭配華麗的用戶界面。

訂購電子書已經成為了一種趨勢,但是在過去的幾年里,Oyster已經獲得了成功。在2012年,這家社交閱讀初創公司就獲得了Founders Fund公司的300美元投資,之后他們又獲得了1400萬美元的融資,目前他們已經擁有50萬份書籍內容,包括新聞發布,紐約時報最佳銷量書籍,以及美國國家圖書獎的獲獎作家作品。其平臺上的發行商數量更是達到了1600家。Oyster的每月訂購費為9.95美元,這個價格比買一本書便宜多了。

經驗:要擁抱媒體消費習慣這一趨勢,在提供一個讓人無法拒絕的價格。

12.Uber

成立時間:2009年

公司創始人:Travis Kalanick和Garrett Camp

創新視角:利用按需服務的駕駛員和動態的價格,顛覆了傳統出租車/交通運輸生態系統。

盡管面臨法律方面的困境,以及定價方面的問題,Uber還是成為了世界上一些大城市中最受歡迎的打車工具。截至目前為止,該公司已經募集了15億美元資金,而且他們也暗示會繼續擴張到物流市場,比如提供當日送達的快遞服務。
經驗:創新是一場艱苦的戰斗,但也是一場非常值得的戰斗。

13. Serengetee

成立時間:2012年

公司創始人:Jeff Steitz, Ryan Westberg,以及Nate Holterman

創新視角:自籌資金,動機導向的服裝,而且有一批校園銷售代表支持。

每個衣服口袋上都有一個Serengetee tee的圖案。客戶個性化的襯衫,標準顏色和口袋樣式,代表著你正在支持一項事業,而且為解決一些全球性的問題做出了貢獻。

“我們傳遞的信息,不是要去挽救世界,而是我們通過可持續性的商業模式,可以改變這個世界,”公司聯合創始人Ryan Westberg說道。他們利用校園代表項目,發動了校園里的年輕人,預計在今年夏天會有2500人加入。

經驗:把自己打造成為一個個性化,并且關注社會的企業,周圍人會為你傳播“福音”。

14. StyleSaint

成立時間:2010年

公司創始人:Allison Beal和Brian Garrett

創新視角:在一個時尚標簽下,時尚與媒體相結合,從客戶的興趣中激發設計靈感。

StyleSaint 公司位于洛杉磯,圖片分享網站受到越來越多人的青睞。而 StyleSaint 更是將圖片分享與電子商務完美結合,用戶可以將自己搜集的圖片在線制作成個人“時尚手冊”,StyleSaint 會選擇其中一部分投入實際生產,銷售給用戶。公司創始人Allison Beal開發了一個社區模型,她自稱為“創造者的壁櫥”,公司獲得了101萬美元的風險投資。這種直接與消費者建立聯系的方式,有助于減少庫存,對快銷時尚行業非常有利。

經驗:客戶是對的,特別是當你提供的服務對上了他們的口味。

15. Airbnb

成立時間:2008年

公司創始人: Brian Chesky, Joe Gebbia and Nathan Blecharczyk

創新視角:創造一個分享經濟,利用空置房屋,公寓,甚至是自己的家,顛覆了酒店服務行業。

像 Uber,Airbnb這些公司,都在受到法律問題的困擾,但是,整個市場價值高達100億美元,而Airbnb已經成為了共享經濟的一個典范,當然還有 Rent the Runway,Lyft,Neighborgoods等公司。消費者這種行為被稱之為“協同消費”,該網站幫助了400萬旅行者預訂到了住所。



經驗:分享就是關懷,p2p模式幫助消費者省了一筆錢,也幫業主賺到了錢,為旅行者創造了一個更加真實的本地體驗。(中國進出口網

11. Oyster

Founded: 2013

Founder formula: Eric Stromberg, Andrew Brown, Willem Van Lancker

Innovation Perspective: e-books, with a gorgeous user interface.

It becomes a trend to order e-book, in the past few years, Oyster has already been successful. In 2012, this social reading company gained $300 investment from the Founders Fund, later it received a $14 million financing, and now they already have 500,000 books, including press releases, the New York Times best-selling books, and books of award-winning writers of the US National Book Award. The number of issuers at this platform reach 1600. Oyster’s monthly subscription fee is $9.95, cheaper than a book bought.

Experience: conform to media consumption habits trend, provide an irresistible price.

12.Uber

Founded: 2009

Company founder: Travis Kalanick and Garrett Camp

Innovation Perspective: subvert the traditional taxi / transportation ecosystem with on-demand service drivers and dynamic price

Despite the difficulties in legal problems, as well as the pricing, Uber still become the most popular taxi tool in the world’s big cities. So far, the company has raised $1.5 billion of funds, and they also implied that they would expand into the logistics, such as providing the courier service of delivery on the same day.
Experience: Innovation is an uphill battle, but it is a very worthwhile fight.

13. Serengetee

Founded: 2012

Company founder: Jeff Steitz, Ryan Westberg, and Nate Holterman

Innovation Perspective: self-financing, motivation-oriented clothing, and a number of sales representatives on campus.


Each pocket of clothes has a design of Serengetee. Customers personalized shirts, standard colors and Pocket Style, all of these indicates that you are supporting a cause, and contributing to solve some global problems.

"the information we pass, is not going to save the world, but to change the world through sustainable business model," says co-founder Ryan Westberg. They use the campus representative project and call on the youth on campus, it is expected this summer there will be 2,500 people to join the project.

Experience: establish yourself as a personalized and social-concerned enterprise, people around you will “preach gospel" for you.

14. StyleSaint

Founded: 2010

Company founder: Allison Beal and Brian Garrett

Innovation Perspective: fashion and media combined, design inspiration from the customer's interest.

The StyleSaint company is located in Los Angeles, photo-sharing site has been more and more popular among people of all ages. And StyleSaint is the perfect combination of photo-sharing and e-commerce, users can collect their pictures online and then make them into individual "fashion Manual", StyleSaint will choose some, make production, then sell to users. The company’s founder Allison Beal developed a community model, which she claimed to be "creator closet", the company received a $1.01 million of venture capital. This business model establishes contact directly with consumers, helps reduce inventory, and has advantages on FMCG fashion industry.

Experience: customer is right, especially when the service you offer is what he wants.

15. Airbnb

Founded: 2008

Company founder: Brian Chesky, Joe Gebbia and Nathan Blecharczyk

Innovation Perspective: a business model sharing economy, using vacant houses, apartments, and even homes, a subvert to the hospitality industry.

Like Uber, Airbnb is also plagued by legal issues, however, the market value is up to $10 billion, Airbnb has become a model in the share of economy, of course, Rent the Runway, Lyft, Neighborgoods included. This consumer behavior is called "collaborative consumption", the site has helped 4 million travelers book the residence.

Experience: sharing is caring, p2p model helps consumers save money, but also helps the owners make money, creating for the traveler a more authentic local experience.
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